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World’s first NFT commercial shot in UnrealEngine
World’s first NFT commercial shot in UnrealEngine

After my previous Virtual Fashion related posts, I was approached by Richard Hobbs from Hong Kong. Richard is a veteran in the fashion industry and launched Brand New Vision; a digital marketplace in which Virtual Fashion items are traded as NFT’s (virtual items that allow ownership across platforms)

Aside from NFT tech itself, this trend allows showcasing the potential of realtime applications like Epic Games Unreal Engine
I was asked to produce a short commercial for a garment in auction. [sound on]

In line with the sustainable nature of Fashion NFTs - the movie was made using:
-only a PC workstation
-a CLO Virtual Fashion Inc. file supplied by a fashion designer. Re-simulated by me in Marvelous Designer
-an avatar animated with stock mocap data
-a virtual movie set I had made earlier
-free scanned data from the internet
-UnrealEngine's movie sequencer (render time about 1 hour)

For me this proved that global cooperation connected to a fast and efficient workflow leads to sustainable and satisfying results.

Let me know what you think or which use cases you envision.

#metaverse #digitalfashion #fashiontech #fashion #unrealengine #virtualproduction #innovation #branding #virtualhuman #blockchain #metahuman #nft

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